A New Pair of Shoes. Lucrative Nontraditional Markets for Selling Books.
Do the New
An old pair of shoes
Do you have a really comfortable pair of shoes?
They may be slippers or tennis shoes. It doesn't matter what kind of shoes, just so comfortable that you can slip into them like an old habit. These are the kind of shoes that you can't wait to get into after a hard day of work. Like Mr. Rogers slipping on his blue pair of Keds. Won't you be my neighbor?
I have a pair of shoes like that. They are so comfortable that I could probably fall asleep in them. And that may be the problem.
A new pair of shoes
Do you remember when you were a kid and got the new pair of tennis shoes? I bet you felt like you could run faster and jump higher when you put them on. We recently bought my son a new pair of Batman tennis shoes. He took off! I didn't even have to wind him up.
How do you feel when you are dressed to the hilt and you are wearing a brand new pair of quality dress shoes? You are invincible aren't you?
Comfortable habits like comfortable shoes are nice to have, but I want to encourage you to try on a new pair of shoes every once in a while. Trying something new, like a new pair of shoes, may be uncomfortable at first, but it will make you feel like you can run faster, jump higher and be just plain invincible.
If this new thing stretches your comfort zone and your imagination, do it. If this new thing is a little uncomfortable, do it. If this new thing ir very uncomfortable, do it NOW!
No one ever grew by staying put and staying comfortable. Go get a new pair of shoes today.
Steve Brummet is a communication expert, writer and speaker.
Steve's company specializes in working with organizations of all types to help their people increase productivity and profit and decrease stress by improving communication skills. As a writer, Steve has been published in Parenting Success, People of Faith and Family-content.com
Steve says his clients include a Lions Club in Sherman Texas, his mother in law's ladies group and
SOMETIMES
His wife and four children will listen to him for JUST a little while. http://www.communicationspeaker.com
214-578-4172
Article Source: http://EzineArticles.com/
Did you know that 52% of all books are not sold in bookstores? This is just the tip of the iceberg! If you want to take your business to another level, there are many other venues for selling books and tapes. Let's do some "out of the box" thinking and explore these avenues:
Catalogs. There are more than 15,000 consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via the library, which will have various directories. Catalogs have three wonderful advantages: they never return books; they pay promptly; and they order month after month, year after year.
Gift shops. Many readers of this article have books that would do well in the gift market. To appeal here your price point should be under $10, the cover bright and beguiling, and the book a good impulse item. To locate wholesalers and distributors that specialize in servicing such stores, research in Literary Market Place (LMP).
Nontraditional retail outlets. Some stores sell books as sidelines, items that complement their other merchandise. Gourmet shops, Sporting goods stores, home improvement establishments, and children's shops are good examples. Think about where people who could benefit from your message shop, then offer the outlet eight or ten copies on consignment to get the ball rolling.
Premiums. Most corporations have huge marketing budgets for creating goodwill and turning prospects into clients or customers. A book is the ideal goodwill builder because people value books; they don't throw them away. Apply "LinkThink" and look for the tie-in.
Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?
Libraries. This is an overlooked and undervalued sales outlet. Libraries must have books, so why not yours? Contact branches in your local area. People who check out books read the author bios . . . and may be in a position to recommend or hire you. Additionally, we've sold tons of books to individuals because they first discovered our titles in the library.
People call to order our Complete Guide to Self-Publishing because they've worn out the library copy!
The list could go on and on: merchandising your books on the Internet (both on your site and on others), using direct mail, including an order flyer in everything you mail out, etc. The point is to expand your thinking about opportunities for book sales. Inject your book sales with steroids-and go from survival to "thrival."
© Copyright 2005 Marilyn Ross
Marilyn and Tom Ross are the coauthors of 13 books including the best-selling Complete Guide to Self-Publishing and the award-winning Jump Start Your Book Sales. Through phone consultations and ongoing coaching/mentoring, Marilyn empowers authors and self-publishers to realize their dreams. She can be reached at 719-395-8659 or Marilyn@MarilynRoss.com.
Visit http://www.SelfPublishingResources.com for free meaty information on writing, self-publishing, and book marketing strategies.
Article Source: http://EzineArticles.com/
OTHER INTERESTING POSTS
6 Ways Not To Give Up
Raw Feed? Are You Joking?
What if You NEVER Put Your Self Worth & Self Love on the Line?
Chapter 12 Bankruptcy Law Information
How to Succeed in Business With Your Spouse and Keep Your Sanity
Phishing for an Identity
Life Insurance Quotes - Which Life Insurance Option is the Best One For You?
Pay-Per-Click Marketing & Natural Search Engine Traffic
Office Tip Part 2...Computer Health Hazards
New Form of Click Fraud Discovered
